What is the "original recommended retail price (ORRSP)"?

Modified on Tue, 29 Aug, 2023 at 8:55 AM

The original recommended retail price (ORRSP) is the initial recommendation for retailers when the product was released.

Diageo provides the ORRSP for each product, and only administrators can enter/update these prices in the dashboard.


The ORRSP can differ between markets/countries.

If provided, the ORRSP of the United Kingdom is used as the reference ORRSP in various calculations and comparisons.

If no ORRSP is provided, then the first-ever recorded retail price is the reference ORRSP.


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